Hey everyone, today I want to discuss why local SEO is important to your business. So the Yellow Pages, they’re a thing of the past. Nobody’s using the Yellow Pages anymore.
People are looking online to find businesses in their local area. And this is why SEO super important to focus on a locales marketing strategy, so you can be seen above the rest of your competition.
SEO Importance For Business.
So that’s what I want to outline in today’s, the benefits of focusing on local SEO marketing strategy, and the basics you should be covering. So the benefits, again, most people seek out business now online.
The Yellow Pages are gone, so you need to be incorporating local SEO marketing strategy to really be seen here. With the use of the smartphone, it makes it super easy to call your business or get directions.
So people can, soon as your business pops up, they can quickly click a button and call your business or with the click of a button have GPS directions directly to your business, which makes it very convenient for people to do business with you.
It’s a great return on investment. Really, there’s really no cost. There could be a couple of costs associated with this if you’re having other people do it or using some tools to do this, but for the most part, this can be done for free.
The basics you should be focusing on. And again, this is free to do, but you should claim this listing. So I’ve done previous videos on this in the past.
If you need an easy way to find this, go to my YouTube channel and I have a section for local marketing, you should be able to find it in there, and I give you the exact step-by-step instructions on how to set this up.
Again, it’s free to do. Once you get this setup, update it often. So if you have holiday hours, make sure you update these. Google will send you an email reminder to do this as well. Add photos often; add videos, things like this.
If your services ever change, you can add services, make sure you go in there and update that. This lets Google know that you’re still in business and you’re still active, and this will help. Submit your business info to local directories. So SEO is super important too.
Now you can do this manually, submit it to yelp and all these other directories, but this takes a lot of time and a lot of time to manage. I would suggest using tools like Mos. Local, there’s a number of other ones out there too.
And this is an annual fee, but it’s just really quick, one way that you can manage all of your local directories and they’ll submit your info here and you can manage it in one place, and you also have a nice dashboard where you can monitor them and make sure that everything is consistent, which is what I’m going to go into now.
SEO is important. If you have mixed phone numbers, mixed addresses, and different variations of your business name, this is confusing for the search engines and it’s not going to be good on local SEO so make sure this inconsistent across the board.
And using a tool like Molokai or something like that is a way to keep track of this and make sure that your name, address, and phone number are consistent across all the listings.
Make sure they’re consistent on your website too. Increase citations of your business. So, yes, links are important to your business, or to your website, but citations, mentions of your business name will help. So a great way to do this is to get involved in your local community.
Volunteer for local events sponsors local events, stuff like this. This will help get citations of your business name, and it will help with your overall local SEO. And you can get some links from these places too. So one great strategy Alike doing for this is.
if you’re helping out with an event, volunteering, or even sponsoring an event, take photos of it, and make a page on your website, to summarize this event, and then do outreach on social media and share it with the event organizers saying, “Hey I just did a review of this event.
This is a great way to get some SEO local links pointing back to your website and also positions you as a trusted figure in your local community. It’s a great way to get some free PR too. Ask your customers to review your business on Google. This is important for ranking in the local search results as well. So especially in competitive industries.
But this should be a practice that you should always be doing anyhow because people seek out businesses with positive reviews. So hopefully you’re providing a great product or great service and ask people to leave reviews on Google.
Either way, that’s it for today. This is just the basics but it will definitely help and it will get you on the right track. I can promise you a lot of businesses are not doing this.
We’re attending to answer the question, why is SEO therefore important? Therefore, to start, simply because you’ve got a website doesn’t mean you are going to rank well. Kurt, why do not you speak a touch bit concerning that?
Kurt: positive. The search engines, need to grasp that you just exist, they have to grasp what your web site is concerning and that they can’t just intuitively figure it out.
Therefore it’s quite like something in life, really, if you create something, if you do not tell folks concerning it, they don’t seem to be attending to fathom. That the search engines area unit a similar means.
First, they have the notice to seek out to search out your web site then once they find your site, they have to be able to work out what your web site is concerning, and that is what computer programmer optimizations all concerning, is telling the search engines
What’s your web site concerning and the way it should be hierarchic, for what keywords it ought to be hierarchic. Mark: Right. Kurt: therefore you are doing that by doing the optimization of the positioning, you tell them that you are a vital web site by obtaining folks to link to you and share your content, things like that.
You are telling them that you are trustworthy, again, to share your content, things like that. Mark: Yeah. an honest example, building a website a bit like building a brick and mortar store. If you were to make a store get into the middle of obscurity and you opened it up, turned the lights on, and did not tell anyone concerning it, no one’s attending to realize you.
It is the same factor as an internet site. Unless you tell the search engines and you are terribly intentional in voice communication precisely, you know, here we have a tendency to area unit, first of all, list us, then second, these area units the keywords that We would like to be classified or rank for.
They don’t seem to be attending to grasp what to try to. Therefore it is very similar in that fashion. The search engines, wherever everything starts. What does one mean by that? Mark: Well that is simply to mention that almost all people are finding things through the search engines, that is quite what we’ve grown up to try to at this purpose as a culture.
We have a tendency to visit the search engines; it’s simply the simplest thanks to have intercourse. Sometimes folks hear concerning organizations through social search or social networking, or even word of mouth.
Kurt: Sure. Mark: however even then, strangely enough, a lot of times they are going to the pc and that they search anyways. Kurt: Right. Mark: they will look for the organization name, they will not bear in mind the name, and simply be finding out one thing they know associated with
it as a result of they cannot bear in mind the name. Either way, if you are not showing up within the search engines, then they don’t seem to be attending to realize you. Though they’ve already heard concerning you. Then for all the opposite folks, that go to be the bulk of people who haven’t already detected concerning you, they only got to stumble across you within the search engines.
Therefore if you are not there, if you are not ranking for those things, then they’re never attending to realize you. Kurt: Yeah, and studies show that between60 and eightieth of individuals, after they area unit searching for one thing, they begin their searches in the computer programmer. They are now not wanting within the phone book, they don’t seem to want in these very little flyers or magazines that show informed their door.
They go to their computer and they are looking out the search engines. Therefore if you are not listed within the search engines and not hierarchic well, you’re area unit missing out on 60-80% of the folks that are waiting for your organization. Mark: Yeah, it is a ton of individuals. we have a tendency to should also mention that after we say you are listed or you are appearance, not simply your name.
Kurt: Right. Mark: we have a tendency to get that from those who area unit voice communication, “OH, you know, we’re hierarchic for my church in my city or one thing If folks did not already grasp you, though, would they be ready to realize you?
That area unit the folks that you actually wish to be able to get to. If all you are doing is watching your name and seeing that you are hierarchical, that’s not very regular to evaluate however well you are doing within the search engines. Kurt: excellent purpose.
If you are not ranked well, folks square measure finding your competition. That is a stimulating twist. Heaps of times people assume, “Well, if. I am not hierarchical well, you know, folks are not finding American state, big deal.
“But what square measure they very finding? Mark: yea, and it is a difficult issue because they’re finding your competition truly suggests that they are most likely not attending to do business with you or to affix your organization. The approach folks operate heaps of times is that once they realize somebody, they have an inclination to remain with them.
Thus consider like with a college. If you have got faculty college and down the road, there is another college which school is showing up within the search engines however you are not, then a parent finds that faculty, they are going and visit the college and that they sign their kid up. Although they hear concerning your organization a few months later, they don’t seem to be attending to move their kid.
They’ve already placed their kid in that college and Kurt: created that commitment. Mark: Yeah. at the best a year from currently maybe they’d take into account it, however, sometimes It takes heaps to cause somebody to maneuver from one organization to a competitor organization. Kurt: Sure. Mark: although they hear treats about the alternative one.
Kurt: Right. Mark: As long as they are somewhat happy, just our general tendency to not need to maneuver to one thing new can keep the US wherever we have a tendency to square measure. Kurt: Yeah. Folks square measure creatures of habit and they usually loathe modification.
thus to travel through the full method of re-finding or doing another look for another organization, sometimes folks simply are not attending to effused if you are not hierarchical well, they’re attending to realize your competition instead.
Without it, it’ll be tough to achieve your goals. Why do not you speak a touch bit to that? Mark: You created your web site for a purpose. You have a purpose for existing. You have got a purpose that you just have your organization and that’s why you have got this website and if that website, if folks are not ready to realize you, how square measure you attending to accomplish that goal?
The full purpose of what you are making an attempt to try and do is to bring these folks in then if you are not ready to do this, then you are not achieving that goal. Kurt: Yeah. It’s attending to be nearly impossible if 60-80% of the folks that square measure looking for trying to realize searching for.
You are not ready to find you, however can you are you ready to imagine that you’d be able to accomplish your goals or your mission? Thus in outline, why is SEO thus important? Just because you have got a web site, doesn’t suggest that you are going to rank well.
The search engines wherever everything starts, remember, 60-80% of individuals square measure beginning their searches online in search engines. If you are not hierarchical well, folk’s square measure finding your competition, they don’t seem to be simply not finding you, they are finding somebody else to try and do business with or to attend or be a part of the organization.
Lastly, without it, it’ll be tough or virtually not possible to realize your goals or your mission on-line. Thus we wish too many thanks for taking some time.
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