SEO can be fairly tricky for most companies. Because it’s often difficult to understand and even more difficult to know what steps to take to move your company forward, many choose to hire an SEO company. Unfortunately, even if you’ve already done the right things, it can be tough to know whether your SEO company is actually doing what it should to meet your needs. How can you make sure your SEO company is doing what they agreed to? If they haven’t yet taken these three steps, it may be time to revisit your contract with them and find a new organization.
- Complete an SEO Audit: The goal of an SEO audit is to take a closer look at your site and see how well the best practices needed for a solid SEO plan have already been implemented. It’s essentially a closer look at the level of optimisation you’ve already achieved on your own. A good SEO will help the company you’ve hired create a strong plan forward with regard to what to do for your site and how to prioritise your needs. SEO audits typically reveal any structural issues you might have with your website, any on-page or technical SEO issues you might have, the kinds of UX issues that might be turning people away from your site, and some pretty important insights into your vertical. Most SEO companies perform this kind of audit fairly early in the process, and you should absolutely get a report from the company regarding the findings of the audit itself. It’s important to note that the audit process can take as long as six weeks, so while it may be one of the first things your SEO company does, the results may take some time to come in. If, however, your SEO company didn’t handle an audit at all or didn’t bother to offer you actionable recommendations, it may be time to find a new company.
- Explain Their SEO Strategy: SEO is not a one-size-fits-all solution. What works for one company may not work for yours. As a result, every approach should be different. Any good SEO company should be able to tell you exactly what their strategy for your company might be in fairly simple terms. If they can’t tell you what they plan to do initially, what they plan to do once your ranking has increased, and what they plan to do to maintain your status, or they’re explaining it in terms that are far too difficult to understand, you may want to find another company. You may also want to find another company if they tell you that their plans for your site are strictly confidential. Your SEO team should be providing you with regular reports with updates about what’s been done and what they plan to do in upcoming months.
- Begin Link Building: Link building is one of the most important aspects of SEO. If you’re not familiar with the concept, link building is a way to get other sites to link to you. That allows potential customers to move from p age to page fairly easily. It allows search engine bots to do the same thing. The more sites that link to yours, the more likely it is that you’re an authority in the field, which is why link building is even included in the page rank algorithm. Link building, though, is a fairly difficult process for all of its value, so ensuring that your SEO company begins that process right away is an absolute must. Link building is also a space where many companies get themselves in a bit of trouble because there are lots of schemes out there to quickly increase a site’s number of links. The key to good link building is that the links back to your site should be of fairly high quality, and in link building schemes, they’re not. Before you hire an SEO company, you may want to ask about the process of link building and get a better understanding of how much link building your SEO company will do for you during your contract.
SEO companies can do so much for your business. Connect with the right team, and you’ll quickly see an increase in page rank, customers, and maybe even sales!
Hitesh is a digital marketing strategist and entrepreneur with more than 12 years of experience in digital marketing, start-ups, branding, and customer acquisition strategies. Hitesh is the CEO and Founder of Reposition Group, which encompasses a number of companies in the digital sector including SEO.co.uk, Reposition.co.uk, and Bouncezap.com, amongst others.