A recent Internet Retailer magazine article noted that large retailers like Nordstrom and Macy’s have boosted their online sales in 2011, sometimes as much as 40%. That’s incredible when you consider that is an increase of a few hundred million dollars in some cases.
So why are people increasingly choosing to shop online instead of shopping at their local stores? There are three key advantages of online shopping over traditional brick and mortar shopping.
Convenience is the biggest perk. Where else can you comfortably shop at midnight while in your pajamas? There are no lines to wait in or cashiers to track down to help you with your purchases and you can do your shopping in minutes. Nick, who suggests using coconut oil as aftershave , also suggests that online shops give us the opportunity to shop 24/7, and also reward us with a ‘no pollution’ shopping experience. There is no better place to buy informational products like e-books, which are available to you instantly, as soon as the payment goes through.
Downloadable items purchased online eliminate the need for any kind of physical material at all, as well, which helps the environment! For many customers, one of the benefits to online shopping is convenience. Many people would consider stopping by a local store easier than ordering something online and getting it shipped.
However, there are a few convenient advantages of online shopping. For one, it doesn’t require you to actually go to the store. Just to go to a store, you need a way to get there, and for most people this is driving. Not only do you waste gas driving to the store, but it takes precious time out of your day. Compare that to the convenience of online shopping, which on many major sites has become a one click affair.
There’s no need to drive to the store to pick up an extra hair comb, just choose one online, click once, and voila, it’s on its way. This brings us to another benefit of online shopping: speed. This is one area that traditional retail has a leg up over online retail.
By shopping in stores, you get instant gratification and you get to hold your purchase in your hand the minute you buy it. But this advantage is slowly being negated by the expanding field of eCommerce order fulfilment. Shawn sells the best baitcasting reel under 100 and he says that a few years ago, it wasn’t unusual to wait for a week to get your product delivered, too long for many consumers.
2. Better prices.
Cheap deals and better prices are available online, because products come to you directly from the manufacturer or seller without involving middlemen. Plus, it’s easier to compare prices and find a better deal. Many online sites offer discount coupons and rebates, as well. Not only are prices better, but you can save on tax as well, since online shops are only required to collect a sales tax if they have a physical location in your state.
Factor in the saved expense of gas and parking and you have saved yourself a lot of money! Is buying something online cheaper than buying it offline? In many cases it is. One of the advantages of online shopping is that, depending on the state, many online stores do not charge sales tax, giving a huge competitive advantage to online retailers. Oh, but you still have to pay for shipping, don’t you?
Many stores will offer free shipping if you purchase a certain amount. Others will offer yearly subscription services that offer free shipping for every item bought. Even when this is not the case, online buyers have the ability to easily compare prices for the best possible deal.
When your competition is only a click away, there is a huge incentive to offer the lowest possible prices. Tim takes operating system courses and he thinks that the price has always been a critical component of ensuring sales, and the ease of comparing prices on the web is an important benefit to online shopping. Comparing and researching products and their prices is so much easier online.
If you’re shopping for appliances, for example, you can find consumer reviews and product comparisons for all the options on the market, with links to the best prices. We can research first-hand experience, ratings, and reviews for most products and retailers.
3. More variety.
The choices online are amazing. You can find almost any brand or item you’re looking for. You can get in on the latest international trends without spending money on airfare. You can shop from retailers in other parts of the state, country, or even world instead of being limited to your own geography. A far greater selection of colors and sizes than you will find locally are at your disposal.
Plus, the stock is much more plentiful, so you’ll always be able to find your size and colour. Some online shops even accept orders for out-of-stock items and ship when they come in. Can’t find that special edition Chiapet in your local Walmart?
No problem, because it’s very possible you’ll find it online. One of the benefits of online shopping is that specialty items and almost everything under the sun is sold on the internet. This is because online retailers do not have to hold inventory in every location, as they do in brick and mortar. Sam sells the best one piece toilets and he says that the internet also makes it easier for specialty sellers, because they don’t have to maintain a physical storefront to sell their product.
Lastly, international commerce is a big factor online. People selling on the internet are not competing with neighborhood stores; they are competing with everyone else selling similar products, whatever country they may be from. The ability to get your order shipped overseas is incredibly common these days.
In short, there are significant advantages of online shopping. Online retail provides significant and decisive advantages over traditional brick and mortar, so it shouldn’t be a surprise that large companies are seeing huge increases in online sales.
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